Great Design Shapes How People Experience Brands

We’re a strategic creative studio specializing in event branding, experiential design, identity systems and creative services for clients across sport, education and business.

Designed for the Moment

At Section 127, we bring together strategy, creativity, and execution to help brands show up with clarity and impact. From championship event design and fan engagement environments to spatial graphics and brand identity systems, we design for the moment and the memory. Our work turns high-profile experiences into immersive stories that connect audiences, elevate spaces, and build lasting impressions.

Explore how our team delivers cohesive, branded experiences through events, environments, and identity.

Work That Connects Brands to Their Audience

From championship events and fan experiences to branded environments and identity systems — our work is designed to be seen, felt and remembered. We partner with teams, leagues, schools and brands to bring clarity, creativity and connection to every moment.

2025 NCAA Men's Final Four in San Antonio Texas. National Champion Florida Gators celebrate while holding bracket with gator logo as national champion

Our Capabilities

Section 127 is a strategic creative studio specializing in:

  • Event Branding – Visual systems for championships, tournaments, fan events and sponsorship activations

  • Experiential Graphic Design – Signage, wall graphics and wayfinding for branded environments and venues

  • Brand Identity – Strategy, logos, messaging and toolkits to help organizations show up with purpose and consistency

Supporting services like motion design, creative production and communications complement our core capabilities. They help bring ideas to life with more dimension, clarity and impact.

The People Behind the Work

We’re a collaborative team that believes great work comes from trust, shared perspective and showing up for each other and our clients. From concept to execution, we’re all in.

Fishers Freight player introductions with player running through smoke and large LED screens with fire all around

Looking for a creative partner? Whether it’s event branding, experiential design or brand identity, we’d love to hear from you. Tell us a little about your project and let’s start a conversation.

Let’s Work Together

Based in Indianapolis, Section 127 is a strategic creative studio specializing in event branding, experiential design, identity systems and creative services for clients across sports, education and business.

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