2025 WNBA All-Star Game
Citywide Branding in Indianapolis
A full-city takeover that celebrated the W from arrival to arena
Immersive Event Branding for the WNBA All-Star Game
We partnered with the WNBA to create a full-scale brand experience for the 2025 All-Star Game in Indianapolis. From airport signage to venue graphics and city activations, every element was designed to connect fans to the league and the host city in a bold and meaningful way.
See the Full Experience
Scroll through to explore photos of our work across the airport, the city and Gainbridge Fieldhouse.
Branded Environments Across Indianapolis
Our work started at Indianapolis International Airport where custom graphics welcomed fans the moment they arrived. Throughout downtown and around Gainbridge Fieldhouse, citywide signage and environmental design helped build energy and anticipation leading up to game day.
Exterior Branding at Gainbridge Fieldhouse
The exterior of Gainbridge Fieldhouse became a massive canvas for WNBA All-Star branding. We wrapped the building in bold visuals that celebrated the WNBA and welcomed fans into the heart of the action. Street-level graphics, banners and window treatments extended the brand into the city and created a powerful first impression.
Interior Venue Branding at Gainbridge Fieldhouse
Inside Gainbridge Fieldhouse, our experiential graphics created a cohesive visual experience. We supported fan zones, sponsor activations and media moments with design that reflected the strength of the WNBA and the pride of Indianapolis.
Event Branding That Moves With the Moment
As a creative studio focused on sports and event branding, we understand how to turn spaces into stories. Our work for WNBA All-Star 2025 showed the power of design to unite community, elevate the brand and make a lasting impact.