Answers to Common Questions About Our Work

We are a strategic creative studio that helps brands show up with clarity and purpose. Our work spans identity, environment and experience. We connect people to brands in ways that are memorable, impactful and built for the moment. From high school gyms to the biggest stages in sports, we bring strategy, creativity and precision to every step.

Our core capabilities include:

• Event Branding

  Visual systems, venue environments, and fan-first experiences that define the moment.

• Experiential Graphic Design (EGD)

  Signage, wayfinding, and spatial identity that bring environments to life.

• Branding & Identity

  Strategy, messaging, and identity systems that help brands speak clearly and confidently.

We also offer motion design, creative production, digital and communications as part of fully integrated creative partnerships.

We specialize in the connection between brand, audience and environment. We bring clarity from concept through execution. Our team leads with design thinking and also supports execution. We do more than create visuals. We shape how people experience them in real time. That focus on the moment and how it’s remembered is what sets us apart.

We partner with:

• Teams, leagues and schools at all levels of sport

• Conferences and governing bodies

• Tournaments and championships

• Marketing teams, event leads and creative partners

• Non-sports brands that want to create identity or experiences that connect

If your audience shows up in a space that needs to speak with purpose, we are here to help shape that message.

Every project begins with alignment. We take time to understand your goals, audience and environment. From there, we build strategy and creative together. Whether it’s a brand platform or a full event experience, we lead with purpose, shape the story and carry it through with precision. Our team becomes an extension of yours, focused on impact from day one.

Our culture is rooted in partnership and pride. We show up with intention, stay open to different perspectives and invest fully in the work and the people behind it. We believe the best ideas come from close collaboration with clients and with each other.

We lead the creative process from strategy through final design. While we don’t handle fabrication or installation directly, we stay involved through production to provide on-site creative direction, visual quality control and guidance to ensure the final result reflects the original intent. Execution is typically handled by our parent company, Sport Graphics, or a trusted partner, with our team supporting every step to help it all come together.

We are based in Indianapolis with team members also located in Colorado and South Carolina. Our work spans the country, partnering with clients across sports, entertainment and corporate brands. From identity systems to national events, we show up wherever the moment calls and bring experience, creativity and design that connects.