FAQ About Our APA

We’re a strategic creative studio that helps brands come alive through identity, environments and experiences. Our goal is always to connect people to brands as integral parts of moments that are remembered forever. From high school gyms to the biggest stages in sports, we bring strategy, creativity and precision to every project at every step.

Our core capabilities include:

• Event Branding

  Visual systems, venue environments and fan-first experiences that define moments.

• Experiential Graphic Design (EGD)

  Signage, wayfinding and spatial identity that bring environments to life.

• Branding & Identity

  Strategy, messaging and identity systems that help brands speak clearly and confidently.

• Complementary Services

  We round out our offerings with motion design, creative production, digital and communications as part of fully integrated creative partnerships.

Something very unique happens when a brand, audience and environment all connect perfectly. The moment isn’t just seen. It’s felt. And making that as memorable as possible is where our focus stays from concept to execution. It’s a holistic approach full of intent you won’t find anywhere else.

• Teams, leagues and schools at all levels of sport

• Conferences and governing bodies

• Tournaments and championships

• Marketing teams, event leads and creative partners

• Non-sports brands that want to create identity or experiences that connect

• Any brand looking to show off as an integral part of moments that matter

Alignment. Just like every other project we take on, we dive deep into your goals, audience and environment. The collaboration continues from there as we work together on strategy and creative in order to lead with purpose, craft a story and execute with precision. From day one, our team is an extension of yours.

In one word: VERY. Our whole culture is all about being a proud partner. We understand that the best ideas and executions come from close collaboration with clients and each other, so we’re always open to different perspectives and ways to make the work better.

The creative process is where we truly shine, but how we help immerse your audience doesn't end there. Our parent company, Sport Graphics—or another trusted partner—handles execution, with us providing on-site creative direction, quality control and guidance throughout. So even though we aren’t handling fabrication and installation directly, we’re always there to make sure the final design vision is fulfilled.

We love our home base of Indianapolis, but also have team members in Colorado and South Carolina. Even though we’ll gladly show off our local roots, our work with sports, entertainment and corporate brands spans the entire country.