Where Strategy, Creativity
and Precision Meet

Giving every detail meaning, from concept to expert execution.

We approach every new event branding, experiential graphic design and identity systems project the same way. With a commitment to strategic thinking, purposeful design and flawless delivery. It’s how we help brands connect, engage and inspire audiences over and over again.

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Events

Crowd of people waiting outside Gainbridge Fieldhouse, with large digital display showing female basketball players and event details for the WNBA All-Star game.
Inside a packed basketball arena during the NCAA Final Four game between Houston and Duke, with the scoreboard showing Houston leading 42-54, and the court featuring the Final Four logo at center.
View of a tunnel or corridor with sports stadium signs for the Oregon Ducks on the walls, metal barriers along the walkway, and opening to a field or stadium area visible at the end.

We put everything we have into the high-impact event experiences we create—including visual systems, décor and on-site brand moments.

With Section 127 by your side, your brand event will have the energy, recognition and connection that will stay with people long after they go.

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Experiential Design

An empty locker room with a beige carpet, wooden lockers, and modern lighting, featuring the New Orleans Pelicans logo and team branding, including a large ceiling sign and a wall graphic.
Interior of Indiana University basketball facility with large red sign spelling 'INDIANA' and basketball imagery, glass windows, and a digital display.
Colorful wall art with car parts and tools, green and blue sections, inside a building with a woman looking at it.

At Section 127, we believe that any space is a canvas we can use to create a fully immersive experience for your brand.

We tell your story in the spaces that matter most to your audience. Whether it’s for athletes, fans or staff, we design branded environments that leave an impression—through every wall, hallway and detail.

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Branding

A graphic illustration of a beaver wearing a black top hat and holding an axe. The beaver has red eyes and a serious expression, with a blue and red color scheme on its clothing. A background features an outline of the state of Illinois with a small star inside it.
Logo for Freshers Freight featuring a stylized front view of a train locomotive with yellow and blue colors, and the text 'FRESHERS' above 'FREIGHT'.
Logo for Preventia featuring three stylized hands in blue, pink, and yellow above the word 'preventia' in bold navy font, with the tagline 'CARE · COACH · CONNECT' below in orange.
Indiana Pacers Sports & Entertainment logo with team logos at the bottom.
Horizon League logo featuring an orange stylized 'H' with a curved line, set against a black background, with the words 'Horizon League' written below in white letters.
Logo for the Horizon League Basketball Championships 2024 in Indianapolis, featuring a stylized basketball at the bottom with a black background, orange and blue accents, and text in white and orange.
Plain turquoise background with no objects or details.
Solid red background

A brand is only as good as the system that holds it all together. That’s why we pride ourselves in crafting complete brand systems that are consistent, well-recognized and trusted.

Whether you’re starting from scratch or refining what’s there, we’ll solidify how your brand looks, feels and speaks. By giving you tools to represent your brand clearly and consistently, you’ll have everything you need to make connections in all the right places.

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Have quick questions? We have easy answers.

Let’s Work Together

Looking for a creative partner? Whether it’s event branding, experiential design or brand identity, we’d love to help audiences connect with you. If you’re ready to get a project rolling or just explore possibilities, we’re ready to talk.

Stay Connected

A look at recent work, moments and updates from the studio