Where Strategy, Creativity
and Precision Meet

Giving every detail meaning, from concept to expert execution.

We approach every new event branding, experiential graphic design and identity systems project the same way. With a commitment to strategic thinking, purposeful design and flawless delivery. It’s how we help brands connect, engage and inspire audiences over and over again.

Events

Crowd of people waiting outside Gainbridge Fieldhouse, with large digital display showing female basketball players and event details for the WNBA All-Star game.
View of a tunnel or corridor with sports stadium signs for the Oregon Ducks on the walls, metal barriers along the walkway, and opening to a field or stadium area visible at the end.

We put everything we have into the high-impact event experiences we create—including visual systems, décor and on-site brand moments.

  • Every live moment worth talking about consists of a full visual experience crafted by event design experts. From signage and wayfinding to press backdrops and fan activations, we help brands shine in the real world with clarity and energy.

    • Championships and tournaments

    • Conventions and conferences

    • Sponsor activations

    • Media and press events

    • On-site signage systems

    • Brand story moments

    • Fan photo experiences

    • Touchpoint audits and planning

    • Wayfinding for temporary environments

  • Event design is critical in shaping how people experience brands first-hand. It’s not decoration. It isn’t in the background. It’s the difference between being there and being unforgettable.

With Section 127 by your side, your brand event will have the energy, recognition and connection that will stay with people long after they go.

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Experiential Graphic Design

An empty locker room with a beige carpet, wooden lockers, and modern lighting, featuring the New Orleans Pelicans logo and team branding, including a large ceiling sign and a wall graphic.
Interior of Indiana University basketball facility with large red sign spelling 'INDIANA' and basketball imagery, glass windows, and a digital display.
Colorful wall art with car parts and tools, green and blue sections, inside a building with a woman looking at it.

At Section 127, we believe that any space is a canvas we can use to create a fully immersive experience for your brand.

  • Experiential Graphic Design seamlessly translates brand stories into environmental graphics, signage and visual storytelling for a physical space. By blending design, architecture and emotion, we form connections between people and places with brands at the core.

    • Branded facilities and locker rooms

    • Hall of fame and history displays

    • Recruiting and athlete-first spaces

    • Donor and partner recognition

    • Corporate office graphics

    • Public-facing brand installations

    • Permanent or semi-permanent signage

  • Through intentional EGD, we turn places into permanent brand touchpoints. Not only does it reflect a distinct pride that people identify with, it also becomes an integral part of heightening the brand’s most important moments.

We tell your story in the spaces that matter most to your audience. Whether it’s for athletes, fans or staff, we design branded environments that leave an impression—through every wall, hallway and detail.

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Branding

A graphic illustration of a beaver wearing a black top hat and holding an axe. The beaver has red eyes and a serious expression, with a blue and red color scheme on its clothing. A background features an outline of the state of Illinois with a small star inside it.
Logo for Freshers Freight featuring a stylized front view of a train locomotive with yellow and blue colors, and the text 'FRESHERS' above 'FREIGHT'.
Logo for Preventia featuring three stylized hands in blue, pink, and yellow above the word 'preventia' in bold navy font, with the tagline 'CARE · COACH · CONNECT' below in orange.
Indiana Pacers Sports & Entertainment logo with team logos at the bottom.
Horizon League logo featuring an orange stylized 'H' with a curved line, set against a black background, with the words 'Horizon League' written below in white letters.
Logo for the Horizon League Basketball Championships 2024 in Indianapolis, featuring a stylized basketball at the bottom with a black background, orange and blue accents, and text in white and orange.
Plain turquoise background with no objects or details.
Solid red background

A brand is only as good as the system that holds it all together. That’s why we pride ourselves in crafting complete brand systems that are consistent, well-recognized and trusted.

  • As the foundation of how teams, organizations or companies present themselves, branding is critical. Everything from your logo, colors, font choice, voice and visual system all set the tone for how people understand and, ideally, remember you.

    • Brand identity development

    • Rebrands and refreshes

    • Visual and verbal brand systems

    • Brand guideline creation

    • Naming and messaging frameworks

    • Logo systems and sub-brand architecture

  • Instant recognition, trust and a lifelong connection are the results of strong branding. Additionally, a consistent brand aligns teams, simplifies decisions and creates an invaluable throughline across all touchpoints.

Whether you’re starting from scratch or refining what’s there, we’ll solidify how your brand looks, feels and speaks. By giving you tools to represent your brand clearly and consistently, you’ll have everything you need to make connections in all the right places.

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Let’s Work Together

Looking for a creative partner? Whether it’s event branding, experiential design or brand identity, we’d love to help audiences connect with you. If you’re ready to get a project rolling or just explore possibilities, we’re ready to talk.

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