Athletic Conferences

Identities and Experiences
That Define Championship Moments

Section 127 partners with athletic conferences across the country to design cohesive brand systems and championship environments that connect teams, fans and sponsors through design. From visual identities and event branding to venue graphics and court designs, we combine strategy, creativity and precision to deliver clarity, consistency and impact.

Trusted by Conferences Nationwide

Section 127 has partnered with conferences across the nation to design unified championship systems, event identities and environmental branding that elevate the experience for athletes, fans and partners.

  • Logo of a large capital letter 'A' with a red star in the center and a blue and white outline.
  • Atlantic 10 Conference logo with a red arrow and black text
  • Logo for the Big East Conference with bold red and blue text on a white background.
  • Logo with the text 'B1G' in black and blue letters.
  • GLVC logo in green, blue, and black text on a white background.
  • Horizon League logo featuring a stylized orange 'H' with a curved line beneath and the text 'HORIZON LEAGUE' below.
  • Logo of the Metro Atlantic Athletic Conference (MAAC) with the conference name and logo design.
  • Logo of the MID-AMERICAN CONFERENCE with the year 1946, featuring a shield design, the acronym 'MAC,' and a star at the bottom.
  • A 3D bar chart with purple and gray bars
  • A logo with the stylized letters 'WCC' in teal.

Where Brand and Experience Come Together

We believe great design shapes how people experience and connect with sports. Every tournament, every venue and every championship moment is an opportunity to bring a brand to life not just visually but emotionally.

Horizon League logo featuring the number 11 in orange with a curved line crossing through and the words Horizon League in white below, set against a black background.
Exterior view of Gainbridge Fieldhouse with crowds walking outside, promotional banners, and large digital displays showing tournament information and 2025.
Big East championship logo system
Big Ten football players and coaches celebrating their victory on the field, with some lying down and others standing, holding trophies and wearing championship gear.
Swimmers competing in a swimming race at a Horizon League swimming event, with cheering spectators and team members on the sidelines.
Explore Our Work
Logo for the 2025 TIAA B1G Basketball Tournament in Indianapolis, featuring checkered flags and stylized text.
Logo for the Horizon League Basketball Championships 2024, Indianapolis, with a basketball graphic at the bottom.
Front view of Lucas Oil Stadium with banners for the 2024 Big Ten Championship game, showing logos of Oregon, Penn State, and the Big Ten, during daytime with a blue sky.

Partnering with Conferences to Elevate Every Experience

We work with athletic conferences to build cohesive brand systems and environments that connect every level of their organization. From visual identity to championship execution, our partnerships help conferences show up with clarity, creativity and consistency.

  • Developing or refreshing conference identities that reflect tradition, evolution and the pride of member institutions.

  • Creating scalable design systems for tournaments, championships and media days that engage fans and enhance recognition.

  • Extending brand expression across venues and installations to create unified, immersive experiences.

  • Providing strategic design guidance to ensure every championship, event and initiative feels connected and on brand.

Have quick questions? We have easy answers.

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Let’s Work Together

Looking for a creative partner? Whether it’s event branding, experiential design or brand identity, we’d love to help audiences connect with you. If you’re ready to get a project rolling or just explore possibilities, we’re ready to talk.

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