KAR Global Headquarters

KAR Global partnered with RATIO Architects and Section 127 to shape the brand experience for its new 250,000-square-foot corporate headquarters in Carmel, Indiana. From the earliest stages of planning, the goal was clear: integrate progressive architecture with intentional experiential graphic design that reflects the company’s innovation and scale.

Across five floors, we developed a cohesive environmental graphics system rooted in subtle storytelling rather than overt branding. Model car components, more than 3,600 Hot Wheels vehicles representing auctioned inventory and layered automotive references were thoughtfully integrated into the space. The result is a brand without branding approach that connects culture, performance and identity in a way that feels authentic and unexpected.

This project demonstrates how intentional design can transform a workplace into an immersive brand experience, one that performs in the moment and leaves a lasting impression.